Sparklight serves more than 1.1 million residential and business customers across 24 states. Known for reliable connectivity and customer-first service, Sparklight continues to innovate to meet the evolving needs of connected households. With eero Plus, the company has expanded its offering beyond reliable Wi-Fi to deliver a premium service that combines advanced security, robust parental controls, and intuitive network management. This combination strengthens customer relationships and drives measurable business growth.

Independent industry reports highlight Sparklight’s consistent performance, particularly in communities where reliable high-speed internet is critical for work, school, and entertainment. That reputation for reliability created a strong foundation for the rapid adoption of eero Plus across its customer base.

The Challenge

The home network has become the hub of daily life. Families are connecting dozens of devices, supporting remote work, online learning, and streaming, all while expecting their networks to be secure, stable, and easy to manage. Sparklight recognized the need for a solution that went beyond simply providing fast internet. The company sought a way to deliver advanced functionality that customers would see as valuable, intuitive, and essential to their connected lifestyles.

“One of our key strategies is to bring value-added products and services to consumers to expand the wallet share, but that only works if they believe in it, they see value in it. It’s something that they’ll not just buy, but keep.”

Ken Johnson
Chief Operating Officer, Sparklight

The eero Plus Solution

By integrating eero Plus into its mesh Wi-Fi solution, Sparklight delivered a comprehensive platform designed to meet the performance, security, and ease-of-use needs of modern households.

Key capabilities include:

• Advanced parental controls that allow users to pause or schedule access by device, user, or time period
• Built-in security features such as malware protection, device security and antivirus, VPN, identity protection, identity monitoring, and password management, helping households stay safer online
• Streamlined app-based management that puts powerful tools in customers’ hands without adding complexity
• Seamless performance and reliability that scales to support devices across the home

This integrated solution addresses both functional and emotional drivers. Customers experience not only reliable connectivity but also greater confidence in the safety and manageability of their networks, a differentiator that has fueled rapid customer adoption.

Results and Impact

The launch of eero Plus has delivered measurable value for both Sparklight and its customers:

• 395% growth in eero Plus subscriptions over two years
• 21% attach rate driving stronger customer loyalty
• 30% increase in ARPU for Plus subscribers
• 206% growth in website traffic post-launch
• 2x higher customer retention with eero Plus

These results reinforce the strength of Sparklight’s approach to integrating value-added services into its portfolio, driving both improved customer outcomes and measurable business impact.

Why it Works

The success of eero Plus lies in its ability to deliver advanced technology in a format that is simple, intuitive, and accessible. Customers appreciate a service that blends reliable connectivity with easy-to-use tools that enhance security and control. For Sparklight, eero Plus is more than an add-on. It is a driver of customer loyalty, higher ARPU, and differentiation in a competitive market.

“eero has been a key component in driving value-added services into the consumer’s home. Customers appreciate them, they’re willing to buy them, and they improve the overall experience.”

Ken Johnson
Chief Operating Officer, Sparklight

Learn more about eero Plus: https://eero.com/eero-plus
Learn more about Sparklight: https://www.sparklight.com/about